Advertising, no matter what medium is being used, is aimed to get people interested in a product or service. The most popular medium for people to get their information from is the television. Think about it, what do you do with your free time? While some households may not have internet access, or may have limited internet access, just about every household in the developed world has a television, and each generation spends more time in front of it than the generation before. Your product or service can be placed in front of millions of eyes. Pound for pound that’s more eyes per dollar then any paper ad. Television advertising can be designed to appeal to your target audience.
No matter what demographic is likely to be using a service or product, television is able to deliver it at a time those people are more likely to be watching and in a way that would appeal to them. For example, if a company is looking to sell educational toys for toddlers, the ads would be made to appeal to the parents of toddlers, and placed on television during daytime talk shows or soap operas, so the stay at home mom would be sure to see it. Television advertising increases the company’s visibility. Imagine being able to reach thousands of people at once. With television, advertising efforts are more efficient since one ad will be viewed by thousands or millions in the target audience. This helps build the brand, making the company a household name, not just a name people have seen somewhere. Most people admit that the products they buy are products they have seen on television.
In your local Wal-Mart or Walgreens what are the most prominent sales items? They are for the most part “As Seen on TV” items right at the register and all around it. This is good product placement, these items are shown to millions daily on TV they fly off the shelves’. Let not get to far ahead, first you need a commercial or TV ad to showcase your product. There are many companies who provide this service; one is East Shore Productions with the Living in Style series shown on the ION network in millions of homes every day. Companies like East Shore productions produce a TV segment around your product or service with professional shot video and voice over to highlight your product or service setup to sell it to your targeted audience. This is usually followed up with an internet campaign or website where your past and future customers can view the videos along with details on your product or service and of course how they can purchase them, and contact you.
Tried and true results are available through television. From the beginning of television broadcasting the results of television advertising has been measured. Showing great results, advertising on television is the best venue to use and gets stronger every year as more people sit in front of the tube. People are more likely to pay attention to a television ad than an ad anywhere else including mailed post cards, email campaigns, pop up ads, radio ads, or printed in the local newspaper. I am not saying do not use the other options. The best ad campaigns are a mixture of TV, Internet and Paper ads. Television advertising can be formatted to fit in with an already existing advertising campaign. Logos can be reproduced to be seen, show how products work, and testimonials can be given by real people. Even in the 21st century, the power of television advertising cannot be overstated.
For more information on television advertising contact East Shore Productions at http://eastshoreproductions.com
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